When I started in this business I really believed I knew how to research for articles, but my mentor gave me the advice to write less and research more. I was offended since I believed my blog posts were very informative, and my mentor informed me of the research he was referring to was my keywords. So the first and the most important step, to begin with, is your keywords, and so that is where we are going to begin.
Keyword Research Tools
Your first step to getting started on the right foot is to choose your keyword research tool, and there are a number of good ones you can choose from and here are the tools I recommend you check out first.
- Google Keyword Planner
- Ahrefs Keyword Explorer
- Keyword Tool.io
- Moz Keyword Explorer
- Keywords Everywhere
- Google Trends
Now, these are just the top ten I recommend you consider first, and there is one in this list for everyone no matter your budget. I am using Jaaxy on my website, but I suggest you check several of the tools out before choosing one.
How To Choose Your Keyword Tool
Over the years I have used most of the keyword research tools on the list above, and in my own opinion, it really is a personal preference which one you choose to use. Some are more beginner-friendly than others, but basically, they all do the same thing to help you research the best keyword or keyword phrases to rank on the search engines.
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How To Research Keywords
The majority of bloggers are not spending enough time researching for the best keywords and keyword phrases, and many are only using the first step instead of doing a more extensive search. The main reason for this is beginners are taught in training programs to publish two to three articles per week, so to accomplish this goal they are often using the first keyword they find with low competition and high search engine ratings.
- You want to start with basic keywords and phrases people searching for information related to your niche would use, so you must learn to think like a searcher and not like a blogger.
- Once you have your search topics you want to narrow down these topics with more specific keywords and phrases, but many bloggers are not getting to this step and instead are using too broad of topics to target their potential customers.
- Now the blogger who is the most creative and spends the time is going to find even better keywords and phrases in this step, so your intention is to narrow your topic even more. What I often do in this step is to use Google to get some ideas, and this has provided me topics I would never have thought up on my own.
- You now want to check for the best head terms, and these are shorter containing three words at the most.
- Long-tail keywords will be your next to check for, and these are phrases over three words.
- Headwords are usually used the most frequently by searchers, so they will be harder to find good ones that you can rank for. If you do find any they can bring you more traffic, but it takes time to search for them which most bloggers don’t spend the time.
- Long-tail keywords are easier to rank for, but you have to be sure they make sense and are related to your niche.
- Very few bloggers take the time to research their competitors, but this can make the difference if you rank on the first page of search engines or not. Depending on your niche if you have a lot of authority sites ranking for the same keyword chances are you outranking them will be slimmer than if you are competing against other bloggers more equal to your website authority.
So this is how I was taught by my mentor, and now I am sharing this strategy with you. You will find very few bloggers who are going through these steps, and that is what my mentor meant by writing less and researching more. Anyone who is following the business training programs advice to write two to three posts per week more likely is not using this strategy, and that is the reason I write one article per week on Mentoring with Jeff.
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How To Research For Articles
You are now ready to start writing your blog post, and most beginners start writing with either a template or an outline but believe it or not my training is written from scratch. The reason I don’t use these is I know my topics extremely well, and I am sharing from my own experience. Here is a basic guide to getting you started if you are new to blogging, and I do recommend you choose a blog topic you know a lot about.
Solving A Problem
The first thing you want to do is make it a point to solve a problem for your readers, you will find problem-solving articles are going to get more traffic than just writing a generic post on a topic. The majority of people are searching on Google for a solution to a problem, so you want to take advantage of this by choosing a topic that solves a popular problem.
Sharing Is Caring
When you share your own personal experiences this forms a special relationship between you and your readers, and never think sharing your mistakes and failures is going to discredit you. Over the years I have found including my goof-ups with my readers has been a positive experience, and this just shows that you are human, and can relate to your reader’s problems.
Telling Your Readers Your Own Story
This article is the perfect example with me sharing my mentor’s advice with me, and how I felt about my mentor’s remarks. I believe when you tell a story that relates to your post subject it interests your readers even more, and when you start your post with your story it usually gets your readers anxious to keep reading to find out what is in the next paragraph. Think of it as writing a mystery novel, you want to get your readers on the edge of their seat, and the more interesting you can make it the better.
Time To Solve The Problem
Now you are at the point to solve your reader’s problem, so you want to provide them solutions and strategies, but I never tell my readers what they should do. I believe you should provide choices, but allow your readers to make the final decision. I always end my blog post with the possible solutions, and I have found by doing this I am able to keep them on my website longer.
Thank you for reading How To Research For Articles