Small Business Content Marketing is providing this YouTube video tutorial on advertising on Facebook, I know when I began online this really was overwhelming for me to understand. You will learn some strategies and tips which will help you get more traffic and sales, so read on if you are serious about learning more.
Why Is Content Marketing Important
If you are just starting a business you might be debating if you should add a blog to your website, and without a doubt, the answer is yes you should and here are some reasons why.
- Inexpensive marketing strategy
- Increases website traffic
- More sales
- Easy to promote your products and services
- The easiest method to build your email newsletter list
- Builds trust with your website visitors
- Creates regular customers
- Search engine ranking
- Dependable online source for searchers
- A key strategy to grow your business
- Encourages interaction with your readers
Before You Write Your First Post
Many people have the wrong idea about how an online business works, you can’t just design a website and write blog posts and watch the money come rolling in. There is much more you need to know before you are going to see a regular income from your business, so understanding your readers is the first thing you need to learn.
Knowing Your Niche
How well you chose your niche or specialty of your business is going to dictate how easy or hard it will be for you to relate to your readers, and this can make or break your business. I can’t express enough how you need to take the time to really choose your business niche, I spent years jumping from one niche to another thinking the next one will be the one to help me succeed. Once I just settled down and devoted myself to my specialty I started to see traffic and sales regularly, I used what I learned from my failures to help others start and promote their own business.
What Turned My Business Around
I knew I needed to get some training to learn the skills in marketing before I was going to succeed, so I started signing up with training programs which were only scams. That is until I joined the community I am a member of today, you can join as a free member and stay a free member as long as you like. Of course upgrading, to their premium membership, you will receive everything you need to start and promote your business at the cost of $49.00 per month. This is not a get rich scam, but you will get the business tools, website design training, and learn how to market your business with their advanced training.
The chart above shows you what you will receive as a free member vs a premium member, you can not create an account through the chart above I just added it so you know exactly what you would be getting if you joined this training community. I do recommend you join as a free member and test the water to see if this is right for you, but I would give this a try before joining any other training programs if I was you.
Are You Just Starting A Business
I know when I first started my own business I had no idea what the heck I was doing, I even got banned from Facebook for spamming. I did not know at the time you were not allowed to plaster your affiliate links all over the internet, so I warn you to avoid sharing your affiliate links online but instead post your blog posts with your links inserted into your content. You can at this time post your product and service links on Twitter, but if I was you I would only do this sparingly. You can also do the same on Linkedin and Tumblr, you will find you will get more traffic and sales promoting your blog than your products and services. The new marketing strategies are YouTube, Pinterest, and Tic Tok you might want to try, I do use Pinterest but I have not tried YouTube or Tick Tok at this time.
Hot Topics In Your Niche
When you first are starting out it is a good idea to keep up on the hot topics in your niche, you will find knowing what is hot is awesome for ideas for new content. This is a good strategy to target new customers as well, so you should make it a point to know what is happening that is related to what products and services you are promoting. I recommend you check out BuzzSumo, I find this is one of the best tools for what is trending.
Some other content marketing tips for startups:
- Guest Bloggers
- Visual Content
- Post Content Regularly
- Using Plenty Of External Links
- Add Internal Links
External Links And Internal Links
For anyone new to these links I want to be sure you understand what they are and why you should use them in your posts, external links are going to take your readers to other websites often for more information on what you are writing about. External links are keys to search engine ranking, so choose the websites you link to carefully. Internal links are going to take your readers to other pages on your website, you will find taking them to other posts can be a great strategy for more sales. The longer you can keep people on your website the better your chances of them purchasing your products and services, you will notice I use external links more than any others in my own content.
Providing Your Readers
You will need to program your articles to focus on how to bring value to your readers to get them to keep coming back, and I have some strategies and tips to help you with that.
- Post Regularly
- Respond To Comments
- Relevant Content
- Series Posts Recommended
- Build Your Mailing List With A Newsletter
- SEO Friendly
How To Write Interesting Posts
There are some strategies and tips I have for you as a guide for the ingredients of great content, you really need to put a great deal of effort into your content for your readers and to rank on search engines. Your website visitors should come first before worrying about ranking, you will find writing the best content for your readers will automatically improve your ranking and traffic.
- Be Orginal And Share Your Own Experiences
- Put Thought Into Your Post Title and Headlines
- Engaging Content
- Provide Solutions to Problems
- Offer Plenty Of Good Resources
- Use Relevant Images And Videos
- Write Easy To Understand Content
- Put Yourself In Your Readers Shoes
One reason I ended up sticking to providing business training is from my own experience of struggling, so this motivated me to help others who I know become overwhelmed because of the lack of knowledge. I also feel many people never take that first step to start their dream business because of their fear of failing, but when you have a free mentor by your side you just might have the courage to take that first step.
Small Business Content Marketing
You can succeed in any business you can dream about, you just need the support and guidance of a mentor. I recommended Wealthy Affiliate training because it helped me, and the best part is you can join for free no credit card required. If you decide to take a test drive I am sure you will be impressed, but if you don’t have the interest you can always depend on me.
The Best Keyword Tool I Found
I have one more goodie to share with you before I end this post, you really need a great keyword tool to rank on search engines regularly, I have been frustrated in search of the best tool. I have used Squirrly for the past few years with good results, but not great. Wealthy Affiliate has a keyword tool which is highly rated, I just might upgrade to a premium membership to get access to this tool. For the 49.00 membership price, you can get this amazing tool along with other cool business tools, I already checked and getting this tool would cost me just as much and I would not get all the other goodies Wealthy Affiliate provides. Right now I am just waiting because I know Wealthy Affiliate will be offering a Black Friday deal, so this is the best time for me to upgrade if I decide to. You also get more training than you can ever do in one lifetime, so enough about this tool which goes by the name of Jaaxy.
What Is On My Mind Today
I really am writing with you in mind with every post I publish, I do apologize for going on so much about Wealthy Affiliate training, but I owe so much of my success to taking that first step to join their program. I guarantee you it is not a scam, and with their training and my mentoring how could you ever fail by starting a business online?
Thank You For Reading Small Business Content Marketing