What is email marketing about is a blogger’s bread and butter to earning an income online, and I am earning ninety-percent of my income by using this marketing strategy. If you are interested in learning more about how I do this, I recommend you read this business tutorial.
Subscriber List Building Strategy
I am going to share with you my own subscriber list building strategy I have been using for years, and you are free to copy this that is the reason I am sharing this information with you.
- The first step that is the most important key to potential customers signing up is providing content that will provide value.
- As a general guideline, I suggest you focus on ninety-percent of your marketing strategy to be sharing information your readers will love to read.
- The majority of your email marketing publications should be sharing information instead of selling, and this is the key to prevent people from unsubscribing.
- What has worked the best for me is to write mini-blogs, and your posts should be taken as seriously as your blog posts on your website.
- As tempting as it is you should only insert one or two at the most affiliate links, and limit one call-to-action button in an appropriate place.
- I always make a point to offer something for free, and this can be something as simple as a PDF document you created with tips and tricks related to your niche with no affiliate links.
- e-books are another good choice of freebies to include, and you can find free e-books online on several websites within your niche.
This is the basic guide I use myself in my newsletters and VIP publications, and I offer a dropdown of three choices of topics in my VIP publications as a strategy to find out what my subscribers are the most interested in. So this is the how-to email marketing guide I recommend and use.
First I will share my opinion on pop-ups, I suggest very strongly if you are using more than two of these you might be scaring visitors away. I use one of these on my website set up to appear five seconds after they arrive on my website, and this works really well since it does not interrupt them in the middle of reading my posts. You also can get away with one set to appear as they are going to leave, and in my opinion, these are the two best pop-ups for you to use.
I have actually had more sign-ups using my own form on my menu than from my pop-ups, and I use the free forms plugin WP Forms. You can add three dropdown choices as an option which has been very successful for me, and this has been such an asset to learning what my readers are the most interested in. You have other form choices as well, so if you are looking for a form plugin I do recommend WP Forms. You can install and activate this plugin from your WordPress dashboard, you just find your plugins and click on add new plugin. Once you get there just type in WP Forms in the search box, and install and activate and you are ready to start creating your forms. So this is how to create a sign-up form with a dropdown option that is completely free to do.
I named my form from this plugin VIP Publications, and this has received more attention since my readers will sign-up with curiosity about what they will receive as a VIP subscriber. This is an additional publication from my pop-up newsletter form, so this is something to consider if you are looking for ways to get more subscribers. This will provide you more work writing for more than one newsletter, but by me writing only one blog post per week, this gives me the time to publish more publications. I also find since this is producing ninety-percent of my income it is well worth my time.
What About Newsletter Services
Most of you will be shopping for newsletter services which there are many that are free, and even though these are tempting and convenient there are some things you need to consider.
- Limited to the number of emails you can send monthly
- Subscriber limits
- Many will ban you for inserting affiliate links
These are three of the most important things to consider before signing up, and you want to be sure this is the service you want to use before you start receiving a large subscriber list.
- Mail Chimp
- Mailer Lite
These are the three best newsletter providers used by the majority of bloggers that are free, but Mail Chimp I know will ban you if you insert affiliate links since they banned me years ago. I am not using any of these myself because I don’t like being restricted by their rules, but feel free to check them out yourself keeping my tips above in mind. I am providing Benchmark on my website menu and linked it for your convenience, and I do feel it is the best out of the three.
How To Create A Newsletter
So you might be wondering how I create my newsletter and publications, I am using Sumo.com which I highly recommend to anyone who prefers another option. I am receiving for free my sharing buttons and my pop-up form with this option and my subscribers are added directly as they signup right on my website. I also have a pre-made welcome to new subscribers and other benefits, but best of all I have an email newsletter creator right on my website that I love. You must understand you have to create the newsletter from scratch, but anyone who is interested I will gladly assist you with this and it is easier than you might think.
How To Create A Newsletter On WordPress
What about WordPress plugins for creating your business newsletter, and this is another option you can consider that is totally free as well. Some plugins are more difficult to set up for this than others, so here are the best ones recommended by small business owners and bloggers.
- Mail Poet
- Email Subscribers
- Pop-Up Builder
- Mail Jet
- Mail Optin
I am not able to recommend any of these myself, but these are the ones many of my friends are using with success. You should always check before installing and activating any plugins on your website, you can check to see if they are recommended for your website theme.
Free Newsletter Templates
If you are nervous about creating your own newsletter from scratch you do have the option of using a template, and Hubspot has written the article 15 of the Best Email Newsletter Templates you can check out if this appeals to you. All you have to do is treat this like a mini-blog post, and this will ease your anxiety. You can create all your images on Canva for free, and you also can use free images from Pixabay or Unsplash.
What Is Email Marketing About
This is my mentoring for free tutorial on email marketing to get you started on the right track, and this is just my own strategy that is working for me, but you are more than welcome to use anything in this blog post for your own business. Mentoring With Jeff is dedicated to providing you all the information on this website absolutely free, I started this business because I want to help as many of you as I can. You will notice my tutorials are not filled with affiliate links, and that is because my blog posts are not to take your money, but to provide you with valuable information.