What is online marketing strategies is a business training focusing on how to promote your website online, and I am sure there is something in this article for everyone, no matter if you are a new business owner or have years of experience.
Basic Marketing Plan
Before I share with you the basic marketing plan you need to know what are marketing strategies, and these are simply plans on how to promote your business the most effectively. I recommend everyone use this plan below as a guide to follow, and as you become more experienced you can add your own strategies as your business grows.
- Business Blog
- Social Media Marketing
- Provide Free Niche-Related Resources
- Perfect Your SEO Strategy
- Providing Your Readers Value
- Trial & Error Campaigns
- Business Publications
So these are the bread and butter methods every business should consider using to promote their business, now you just need to decide which ones of these are the best choices for you and your business.
EZ Pub Profits is one of my best business resources, and you are receiving a ton of useful information every month for the low cost of $10.00 per month, and you have the option to cancel at any time. I have had regular subscribers to this publication, and none of the subscribers has canceled their subscription at this time.
Starting Your Business Blog
You might be wondering what is the purpose of a blog, and many newbies misunderstand the true purpose their business blog provides them. As for my blog on Mentoring With Jeff, I am using it to provide you free business training. So what you want to do is focus on how to help your readers learn more about your niche, and the best method is through this marketing strategy. This is not going to earn you a steady income, but what it does is forms a trusting relationship between your readers and you.
- Provides your readers with free information
- Helping your readers solve problems
- Steady traffic to your website
- Builds trust and a good reputation
One of the most valuable benefits this blog provides me is the true purpose in my life, and that purpose is heping as many people as I possibly can at no cost to my readers.
How I Help My Readers
I don’t intend to get off the topic of this business training, but I want everyone who reads this article to realize how much I am going out of my way to help people without charging them anything.
- Free business training
- Mentoring for free to my subscribers
- Free mentoring to the members of Wealthy Affiliate
- Free business training group
- Guest Blogging At No Charge
As you will notice I have removed my online store from my website, I just have been feeling this might be giving you the wrong reason for Mentoring With Jeff. So instead I am providing my reader’s deals on my menu as I find them, so if you are interested in deals my menus is where you are going to find them.
Any purchases from this website are used to maintain this site, and I am receiving a very small commission on any of your purchases, but so far they have been enough to keep me to be able to keep providing business training for free.
Social Media Marketing Strategy
Social media is another method every business should be using, and you will find some social sites are going to be more productive for you than others. This all depends on your business niche, and the people who hang out on these sites, so you want to join the following websites and use the trial and error method to find which ones are going to work the best for you.
The order of these is the ones that are the most productive for my business, but that does not mean the same will be for your own business. I am not using Instagram myself, but for those who are interested, this is another good place to hang out.
How To Create A Social Media Marketing Strategy
For those of you who are interested in a detailed strategy I recommend you read How To Create A Social Media Marketing Strategy by the website Hootsuite, you will find they are one of the authority sites you can learn from and I am a subscriber to their blog.
- Know your Readers
- Competition Research
- Social Media Audit
- Profile Strategy
- Stay Inspired
- Social Media Calendar
- Test & Evaluate
So if the topics above peeks your interest you can read all of these strategies from the article above, and I have learned so much by subsciribing to their blog.
I have learned through trial and error with my own publications from my readers that niche-related resources are in demand, so this is another option I highly recommend. so below are some business resources I recommend.
- Hubspot Academy
- Open Culture
As you can see I shared a link to Hubspot Academy because you can sign up for free courses with them, and I am signed up and I really have learned so much from their courses.
Search Engine Optimization
SEO is your key to steady organic traffic from the search engines such as Google, and your first step is to learn how to perfect your keyword research. Now there are many of these tools available on the market today, and I have used many of them. So from my experience, I am receiving the most success since I started using the Jaaxy keyword research tool, and if you are interested in business training and this tool I suggest you look into Wealthy Affiliate. You can get access to this tool plus all the training you could ever need and want for about the same price as just getting access to this tool alone. So this is going to give you the most for your money, so this is something to consider if you find you want this tool for your keyword research.
- Start with a list of topics to research
- You then want to choose phrases for the best topics you find
- Adding pages of these topics is an option
- Content marketing with your blog using your keywords
- Weekly posts work the best for this website
- Use external & internal links in your blog posts
- Add your keyword in your image alt tags
- Smaller images over larger images recommended
- Subscribe to a few of the business resources above
- Track your strategy success and be flexible to make changes
This is the basic search engine optimization strategy I have been using for years, and if it works for my website why would it not work for you?
Providing Your Readers Value
I do my very best to provide my readers with as much useful information to help them in every one of my business training tutorials, so through your blog is a very good first step to providing value for your readers. I really do want to help all of you more than anything else with this website, so this is one way I have found to help as many of you as I possibly can.
- Product Reviews
- Bargains n Deals
- Free Pubications
These are just some of the methods I use to provide you the most value from my website, but you can find many other choices by researching this on your own.
Trial & Error Campaigns
The first thing you must understand is what is a marketing campaign, and this is just a fancy business term for an organized marketing plan. To be successful you must be using a variety of strategies, and if you rely on one and it’s suddenly ineffective you are not prepared with any backups. So now you might be thinking, what are some campaigns I can consider?
- Digital Marketing
- Direct Mail
- Customer Referrals
You can read an article on these in more detail on the website Business Owners Ideas Cafe, I just don’t have the time to go into detail in this training, but these are possible trainings in the future.
I have not used webinars for Mentoring With Jeff, but there are many benefits if this is something you are comfortable using to market your business.
- Sale Leads
- Forms Relationships
In my own opinion, I don’t really feel these are worth my time using for my business. Webinars are not considered to be an effective marking strategy for the majority of businesses that are using them. So this is something you must decide if you want to give it a try, but you never really know until you try a new strategy how it will work for you.
I am not using podcasts for my business as well, but by using these you reach out to your customers in a more personal way. You are able to share your values with potential new customers as well, and more people will listen to podcasts while they are able to be perfoming other tasks.
- More Personal
- Convenient To Listen On Their Own Schedule
- Low-Cost Marketing Strategy
- Time-Friendly Communication Strategy
- Subscription Opportunity
- Social Media Marketing
Podcasts is another strategy I have not tried myself, but this is another option for you to consider or keep in mind as a back up plan.
Feel free to browse my computer deals on my menu anytime you are on my website, I decided to provide the best computer deals I can find for my readers and subscribers since our computers are the most important tool for our success. So before you purchase a new computer check my bargains and deals, I promote Microsoft deals, HP, and Dell along with my discount computer deals.
If you are not providing business publications you are missing out on your best marketing strategy, I earn 70% of my monthly income from my publications. The reason for this is those who subscribe to your publications are interested in the information you are providing, so if you are not using this at this time you should get started by adding a subscriber form on your website right away. Need assistance getting started, you can leave me a request on my comments.
What Is Online Marketing Strategies
I would love to know if this business training was helpful to you, and if I get enough comments you are interested I will do another training in the future on advanced marketing strategies. As always I thank your for reading my articles, and Mentoring With Jeff really does want to help you to start to earn an income online.