What is seo and content marketing is going to focus on providing you my own strategy I have been using for years, and this strategy will provide you more traffic as well as the most value to your readers. You must learn how to be effective for both of these to earn an income in this business, so what is seo is what we will talk about first.
Search Engine Optimization
Today it is not as simple as when I first started this business, you must learn how to rank on the first page of the search engines to start to see a steady flow of traffic. SEO writing is the skills you need to know to be seen by searchers interested in what your article is about, and today blog posts need to be more like articles and tutorials than in the past. The days of inserting a few keywords and some content no longer are effective, so if you don’t come up with an effective strategy you might never experience the income you need and want from your business.
All About Website Links
After years of being overwhelmed and not understanding why I was lacking in traffic and sales from my website I started taking free online courses to learn more, so I do owe much of my own success from hours of studying through these courses to self-educate myself. You can find many of these online at no cost to you, so I do recommend it worth your time to take advantage of these free resources.
- External Links
- Internal Links
- Image Links
- Affiliate Links
First, do you really understand what this type of link is, and to make this as simple as possible think of them as any link that takes your readers off your website but isn’t an affiliate link. Now the next part how to use them really was difficult for me to start doing, and that is you are going to want to use websites that are authorities in your niche. Many of you might be thinking like I was in my early days, and that is why should I be sending my readers to my competitor’s websites?
- Provides more information to your readers
- Improves your search engine ranking
- Adds value to your website
- Builds relationships with authority websites
How To Use External Links
You will need to use external links in moderation and spacing them throughout your article as your best strategy, I usually use three to five of these links depending on the length of my topic and what my topic is about. It is also best if you choose the websites carefully, you want to be sending your readers to. You can learn more about external links for seo by visiting the website Moz and this is an example of an authority external link.
This type of link is a link that will send your readers to another section of your own website, and this rates high on search engines as well as providing more information and value to your readers at the same time. The most obvious section of your website would be your past posts related to the topic you are writing about, but I often use my menus pages as well as my online store as internal links.
How I Use My Internal Links
The reason I use this type of link this way is I can control which of my pages I am sure my readers are going to visit in each of my articles, and this has improved my sales dramatically by sending my readers to my online store and my best menus pages.
The image alt tags are often missed by many beginners which will affect your ranking, and what you want to be sure to do is to add your keyword in all your image alt tags. This provides search engines even more input on what your article is about, so forgetting or not knowing to do this can impact your success more than you might imagine.
How To Use Images
I used to use copyright-free images from websites such as Pixabay and Unsplash, and even though these work very well I now design my own using Canva. I have found many times finding the right images to go with my article just was taking too much of my time, and many times I was not happy with the images I was finding anyway. Since Canva is free why not use it to add unique images, and I find it is taking me much less time and frustration doing it this way.
The last link that you will be needing to learn about is your pride and joy affiliate links, and the biggest mistake I made as a beginner is overusing these links in my articles. You really want to be careful how many of these you use in your article, so many people go crazy with these links with the intention of earning more money. Actually fewer affiliate links are better than more, and when you overuse them you often can be sabotaging all your work and research.
How To Use Affiliate Links
You will notice if you read my tutorials in 2020 I rarely insert affiliate links in the majority of my posts, but instead, I have added an online store with Woo Commerce a free plugin. Now I can promote all my affiliate programs by only inserting one link, and this will be seen as an internal link which is a bonus towards me ranking on the search engines.
Keywords And Keyword Phrases
My basic keyword strategy is focusing on low competition and high traffic, you can read my strategy in more detail if you missed that tutorial in this series in the post what is content marketing seo.
How To Use Your Keyword And Phrases
I want to make it clear this is the strategy that works for my own business, but that does not mean it is the only strategy that will work. Everyone really should take my strategy if they wish to use it as a starting point, but experiment until they find what works the best for them and their own business.
- Insert keyword in the title
- First Paragraph
- Image alt tags
- Last paragraph as the heading tag
In the majority of my articles, my keyword or phrase will be inserted on an average of 5-7 times depending on the length and how many images are in each article. I find by doing it this way I am not overusing my keyword in my content, and I always end my last paragraph with my keyword in the heading tag.
Web Hosting And SEO
You really are going to need to consider investing a few dollars per month with a good web hosting company, you can get by when starting out with a shared hosting plan as long as you are only using text and optimized images on your website. If you ever decide to add an online store you might find you will need to upgrade to a dedicated hosting plan, I am using Dream Host and I highly recommend them with years of awesome service with speed and no downtime.
I am a proud member of Wealthy Affiliate, and I love the community and all the members with all my heart. I highly recommend them for their training program and community, but as for their web hosting, in my opinion, it is not the best plan to be hosting your business long-term. For the low cost of hosting why not invest in one of the recommended companies for WordPress, and here is the cost of the plans at Dream Host which is recommended on WordPress.org.
- Starter shared plan more than adequate for new websites $4.95 per month or you can pay yearly for a very generous discount.
- VPS plan unlimited WordPress websites $10.00 per month
- Dream Press dedicated hosting plan $19.99 per month
What I really love about Dream Host you can get any of their plans with WordPress.org installed, so this prevents you from the hassle of transferring a website to their hosting plan which for me is a great time-saver and one less headache to deal with.
WordPress Recommended Hosting Plans
The two other hosting companies recommended other than Dream Host are Blue Host and Site Ground, so this provides you three of the best options to go with when shoppng for a hosting plan.
What Is SEO And Content Marketing
Now you know what strategy I am using for my own business, and this I hope provides you some ideas of things you might want to try for your own business strategy. You can copy my strategy step by step or just add some of my steps into your present business plan for a better search engine ranking.
Thank you for reading this tutorial and feel free to leave me comments and questions.